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To determine which eCommerce solution you are on, see How do I know if I am using Native eCommerce or Third Party eCommerce?
eBay Commerce Network is the only advertising network that allows merchants to engage consumers on eBay and other websites in a single campaign. It brings together 8,000 merchants and 2,000 publishers to provide access to 250 million consumers globally. It is currently available in France, Germany, UnitedKingdom, Australia and USA.
Advertisers can reach consumers at every stage in their shopping experience from awareness to purchase. The network spans search engines (Bing), content sites (CNET), shopping portals (The Find) and marketplaces (eBay). Shopping.com will continue as a price comparison and online shopping destination - within the eBay Commerce Network.