Track Store Events with Google Analytics (Third Party Store)

To determine which eCommerce solution you are on, see How do I know if I am using Native eCommerce or Third Party eCommerce?

Enabling Google Analytics for your Store provides you with detailed statistics about Store events while the customer is shopping and during the checkout process. To take advantage of Google Analytics for your Store, you first have to enable Google Analytics in the site editor and then enable eCommerce tracking in your Google Analytics account.

If you do not already have a Google Analytics account, create an account for Google Analytics 4.

Enable Google Analytics for Your Site

To enable Google Analytics in the editor:

1. In the side panel, click Settings, and then click the Google Analytics tab.
2. Enter your Google Analytics code. The code will start with “G”.
3. Type Enter to confirm.

Once Google Analytics is enabled for your site it is automatically connected to your Store.

Note

If you receive an invalid account error message, this means your Google Analytics account is invalid, misspelled, or you are using the wrong code. We recommend copying and pasting the code directly from your Google Analytics account to avoid errors.